Cole Briner: “The Race to Relevance”
Tuesday, April 1, 2025

April l, 2025 Rotary Scribe Minutes
President Barbara McChesney called the meeting to order at 7:30.
Joan Mora led the Pledge of Allegiance
Geoff Harrison led the song, “This Land is Your Land”
Jason Black delivered the inspiration
Visiting Rotarians: Paul Krier, Mike Lockwood, Andy Fulton
Visitors: Jennifer Ramirez Lopez, Elias and Patricia Lopez, Stephanie and Vanessa Lopez, Geoff Vinson, Angela West, Dennis Wilkinson, David Culley – still a WRC member??, Daniel Myers
Environmental moment: skipped due to full agenda
Brian Ling led the induction of the new members Dennis Wilkinson and Matt Barrington (D & S Awards)
Brian Ling Paul Harris awards given to Larry McCabe and Daniel Myers
Student of the Year: Jeff Benson introduced Jennifer Ramirez Lopez as student of the year from the Community Health Academy of Windsor High School
Announcements:
*Barbara thanked Larry McCabe for leading last week’s meeting
*Evan and Gael have been chosen as camp counselors for RYLA
*Dave Doht delivered a presentation to Interact students about compound interest and starting early in their savings plans
*Carol Martin spoke about the auction items for the “Night in Seville”
*J.B. Leap announced a dinner on April 4th
*Monica McCabe spoke about the items for silent auction for “Night in Seville”
Our Speaker: Cole Briner, published author of “The Race to Relevance” explained that although salaries have increased over the years that expenses have increased more. After working at MarCom for 20 years, he stressed the need to have a “sense of purpose” in the workplace.
He presented a 5-step way to guide employees:
- Have a clear and visionary purpose with present day relevance
- Inspire and motivate employees
- Leaders must model the purpose
- Business objectives goals and measures should be tied to purpose
- Strategic discussions must be guided by our purpose
Barbara thanked:
Greeter: Jim Curry
Set-up: Kurt Mitchler
A/V Set-up: Randall Neff
Inspiration/Host: Jason Black
Song: Geoff Harrison
Scribe: Margaret Johnson
Photography: Sue Nelson
The meeting was adjourned at 8:30.
Respectfully submitted,
Scribe for a day,
Margaret Johnson